Cultural digital mag

humus

[‘umus] noun

Humus is a symbol of nourishment,

it is the element that keeps the soil fertile,

and in a conceptual sense, it is essential

to feed the fertile ground of culture.

humusdigitalmag

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humus, digital cultural magazine that feeds #ideas, a space for investigating #ceramics, #art, #design, #architecture, #photography and #creativity.

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Apr 1

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Mar 28

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Pollution was a revolutionary event that focused on environmental problems: it was 1972, and Italy was in the midst of an economic boom. Iris Ceramica covered Piazza Santo Stefano in Bologna with ceramic elements reproducing a clod of soil, fertile humus, inviting artists and musicians working on environmental issues, including Franco Battiato, to come and perform in the square.

In 2025, over half a century later, humus® becomes an ambassador for this plea, identifying stories and voices inspiring the change that, today, is more necessary than ever.

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

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Mar 26

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In the sixth issue of humus®, published in February 1975, the world-famous sociologist Marshall McLuhan, the first to grasp the impact of means of communication on society, published the article “Spacca il transistor se vuoi sopravvivere” (“Break the transistor if you want to survive”), a provoking and absolutely prophetic plea, considering the increasingly pervasive presence of the media in the world today. A proof of the quality and far-sightedness of Iris Ceramica Foundation's editorial project.

In the same way, humus® sets out in 2025 to offer effective interpretations of today’s reality, engaging specialists and intellectuals from a wide range of sectors.
Stay tuned!

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

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Mar 24

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In the first issue of humus®, published in April 1973, there was an article on the ceramic works of Lucio Fontana, written by Daniela Palazzoli, that started like this: “Lucio Fontana's cuts and holes are like the cracks in Alice’s mirror, through which we slip and find ourselves in another world…” On the cover, Marcel Duchamp's work (Waistcoat for Benjamin). The Iris Ceramica Foundation's four-monthly issue was not afraid to discuss ceramics as an artistic medium with the stars of the bravest and most visionary culture.

In 2025 humus® looks at artists and creative people who interpret our times through ceramics. Telling new stories.

Stay tuned!

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

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Mar 21

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humus®, the cultural digital magazine, is coming!
The countdown has begun for the release of the first issue, set for May.
More than a debut for humus® this is a renaissance: the magazine heralds the return of the publication first launched in 1973 by the former Iris Ceramica Foundation, curated by the Al.Sa agency of Gianni Sassi and Sergio Albergoni.
humus® was a pioneering editorial experiment, ahead of its time with its visionary approach to social and environmental themes.
Today, as in the past, @irisceramicagroup believes in the dissemination of culture as the seed of change. In this role as a cultural catalyst, the company promotes the return of humus® in its contemporary form.
What does humus® do? It investigates, with a constructive approach, the themes of the present in the fields of architecture and design, art and creativity – but not only – with a particular focus on ceramics as a noble matter for creation.
humus® – growing ideas
We nurture the soil of culture to make valuable ideas grow.

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

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Feb 26

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humus is reborn.
First published on April 1973 by Gianni Sassi, the magazine returns 50 years later in a new digital format.
A project by @irisceramicagroup designed to inspire change through ideas.

humus - growing ideas

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

humusdigitalmag

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Feb 26

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The first issue of humus, a magazine about the culture, strategy and technology of ceramics published and distributed by the former Fondazione Iris and edited by Gianni Sassi and Sergio Albergoni of the agency Al.Sa, was first published in April 1973.
humus was an unusual, forward-looking publication that broke away from the traditional idea of the house organ to serve as a true tool for a critical reinterpretation of planning for society and unplanned society.

humus - growing ideas

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

humusdigitalmag

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Feb 26

Open

humus is a symbol of nourishment, it is the element that keeps the soil fertile,
and in a conceptual sense, it is essential to feed the fertile ground of culture.

humus - growing ideas

#comingsoon #humus #digitalmag #architecture #art #culture #ceramics #design

humusdigitalmag

View

Feb 25

Open

A cultural adventure is resumed,
an editorial project is reborn.
humus - growing ideas.
#comingsoon

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